![]() ![]() The number-one reason that people stop watching a video has nothing to do with the video length. Turns out good content is still effective - we just have to provide it! We all know attention spans are shrinking, but that doesn’t mean it’s impossible to keep someone watching. When we ask about the perfect video length, what we’re really asking is, “How can I keep my viewers’ attention long enough to give them the information they need?” ![]() □ Recommended Reading: The Ultimate Guide to Easily Make Instructional Videos Learn to right-size your videos So, if video length isn’t the best way to determine whether your video will be successful, what is? The verdict? People will watch longer videos, and they’ll even identify them as “great.” The research also analyzed nearly 100 videos that participants identified as examples of “great videos.” Of those, 22% were in that 10-19 minute range - the same percentage of those videos that were in the three to four minute range. This strongly suggests that people will watch longer videos if the content is what they’re looking for. The next highest preferred length was for videos in the 10-19 minute range. That’s not really surprising - and it’s in keeping with the notion that shorter is better.īut, that’s not the whole story. ![]() Our recent study “ Video Viewer Habits, Trends, and Statistics You Need to Know,” found that more than 50% of people preferred a video length between three and six minutes. And, while that’s a good notion to keep in mind, it’s not quite gospel. The default answer you hear about video length is that shorter is always better. ![]() Learn how to create instructional and informational videos that get watched.ĭownload PDF Video success isn’t determined by length New Research: Video Statistics, Habits, and Trends You Need To Know ![]()
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